What is a WOW Factor Product? (With 10 Examples)


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We’ve all seen those standout products that get a “WOW” reaction from people. What makes them so different from everything else on the market?

Is it because they’re totally new and novel?

Do the aesthetics outshine competitors?

Does it have some game-changing function you didn’t expect?

There can be many reasons a product elicits that wow, and it’s not always easy to pinpoint why. In this article, I’ll walk you through what defines a wow factor product, why you should sell them, how to spot them and provide some real examples.

The goal here is to help you understand these buzzworthy items so you can identify ones that will resonate with your audience. In this article, I’m going to guide you through what exactly a wow factor product is, why you should sell them, how to identify them and give you some examples.

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What is a Wow Factor Product?

A “wow factor” product is an item that possesses unique or impressive features, design, or functionality that elicits a positive reaction from consumers.

This goes beyond meeting basic expectations, instead, it should have a remarkable quality that captures attention, creates excitement, and leaves some kind of impression.

Wow factor products stand out in terms of innovation, uniqueness, performance or aesthetics which makes them memorable, shareable and hopefully increase the chances of them going viral. They often have a unique selling point (USP) that allows them to stand out from competitors and resonate with their target audience.

For businesses and eCommerce stores, incorporating wow factor products is a powerful way of enhancing customer satisfaction, increasing brand loyalty, and generating positive word-of-mouth marketing.

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How Do You Know if a Product Has Wow Factor

It can be difficult for beginners to fully understand what constitutes a wow factor product. below are 9 of the most common criteria. Wow factor products might contain one or multiple of the criteria below which all add to the overall appeal of the product.

1. Innovation

It includes groundbreaking features or new technology that improves upon what’s currently available on the market.

2. Aesthetics

The product’s design is visually appealing and different from what is commonly seen. This could be in the form of color, style or sleek design which add to the overall impressive aesthetics.

3. Performance

It exceeds expectations and outperforms competitors on attributes that are already well-known for the product.

4. Quality

The materials and construction are superior to alternatives which can improve its functions and lifespan.

5. Emotion

It should elicit an emotional reaction by evoking positive feelings like joy, excitement, inclusiveness or satisfaction.

6. Reputation

Going viral, positive reviews, buzz, media attention and testimonials validate it’s a product consumers want.

7. Value

It provides positive benefits in relation to its price point. The perceived value of the product surpasses the cost making it a worthwhile purchase for customers.

8. Uniqueness

A distinctive look, additional features or increased functionality makes it novel and one-of-a-kind.

9. Exclusive

The product should give the perception it’s a rare find and exclusive to the seller. If the same product can be purchased in brick-and-mortar stores, it’s not exclusive or a wow factor.

Why it’s Important to Sell Wow Factor Products

For eCommerce stores, wow factor products can significantly improve your conversion rate and return on ad spend (ROAS). The reason for this is platforms such as Facebook and TikTok are popular for advertising and these products are the most effective way to get people to stop scrolling through their feeds and take notice of your ads.

People can’t resist wanting to try out an item that stands out as it creates a serious buzz and a positive first impression.

Because these products go above and beyond, people perceive extra value in them. That means you can ask more and customers will happily pay it. The wow element also gets people talking and sharing the great experiences they had. So you get word-of-mouth marketing which results in free traffic.

When you consistently bring the wow, you build serious customer loyalty and position your business as an innovator which ultimately attracts more customers.

Adding wow factors ensures you stay relevant in a changing market. And keeps customers coming back for the next big thing. So splashing in a little wow can contribute a ton to long-term success. It’s a strategic move that pays off in the immediate and the future.

10 Wow Factor Product Examples!

Below is a list of products that possess the qualities required to be deemed a wow factor. Each has a unique selling point that differentiates them from similar products already on the market.

1. Self Cleaning Cat Toilet

The self-cleaning cat toilet combines innovation and convenience by automating a traditionally tedious task. The self-cleaning feature not only saves time for pet owners but also addresses a common pain point in maintaining a clean and odor-free litter box.

Any product that can solve such an unpleasant task for cat owners elicits a pleasant wow factor.

2. Smart Water Bottle

Smart water bottles incorporate innovative features such as hydration tracking, reminders to drink water, and sometimes even temperature control. The integration of technology into a common item like a water bottle adds a unique and useful feature to a normally basic product.

The wow factor is derived from the product’s ability to go beyond the basic expectations associated with a traditional water bottle.

3. Indoor Hydroponic System

Indoor hydroponic growing systems allow people to grow plants without soil using nutrient-rich water, controlled environments, and often smart technology providing a novel approach to growing edible vegetables.

The wow aspect of this product comes from the system’s ability to provide a unique and efficient way of cultivating plants, making it stand out from traditional gardening methods.

4. Heated Dog Bed

The inclusion of electric heating elements in a dog bed is a unique feature that solves a common problem by providing added comfort for pets during colder weather. This instantly captures the attention of pet lovers who live in cold climates when advertising on platforms such as Facebook.

The product’s ability to address a specific need, such as keeping pets warm, contributes to its wow factor, distinguishing it from traditional pet bedding options.

5. Barefoot Shoes

These shoes are designed to mimic the experience of walking barefoot and provides a unique and innovative approach to traditional footwear. The wow factor stems from the unconventional design and the potential health benefits associated with allowing the foot to walk more naturally.

The product’s ability to offer a different experience and cater to a specific audience contributes to its wow factor, sparking interest and curiosity among consumers.

6. Portable Blender

These portable blenders have convenience and portability with the functionality creates a unique and innovative solution. The wow factor stems from the product’s ability to offer a practical solution to a common need in a compact and versatile form.

Whilst portable blenders are becoming more mainstream, eCommerce stores such as BlendJet include unique designs, improved power and longer battery life to give this product its wow factor.

7. LED Wall Art

The integration of lighting technology into traditional art forms enhances the overall aesthetic appeal, making it stand out in the market. There is an abundance of LED wall art variations that can be sold which consumers would not yet have been exposed to which creates a sense of intrigue.

The wow factor in LED wall art comes from its ability to transform a living space, creating a dynamic and immersive visual experience.

8. Supersonic Hairdryer

The Supersonic hairdryer incorporates features such as a powerful digital motor, intelligent heat control, and a sleek, ergonomic design.

The wow factor in the Supersonic hairdryer comes from its ability to revolutionize the traditional hair-drying experience. The advanced motor provides high-velocity airflow for quick drying without extreme heat, preventing hair damage.

9. Barrell Sauna

These barrel saunas stand out due to their unique and eye-catching design, resembling a barrel or cylindrical shape with a glass end for enjoying a view. This distinctive appearance sets them apart from traditional square or rectangular saunas.

The wow factor is often enhanced by the use of high-quality materials, craftsmanship, and attention to detail in the construction of the barrel sauna.

10. Clip-on Baby High Chair

These leg-free high chairs stand out due to their practicality and space-saving design. The clip-on feature allows parents to easily attach the chair to a table or countertop, eliminating the need for a separate bulky high chair.

The wow factor is often enhanced by features such as portability, easy cleaning, and adjustable settings for different table thicknesses.


Wow factor products are always evolving as the market changes. What’s exciting today won’t be tomorrow. As a marketer, you’ve got to stay on top of these shifts.

One tactic I use is searching for new wow items on Amazon. I’ll look at current best sellers and hot trending products. Using the criteria from this article, you can spot ones with that wow potential in high demand now.

Another option is exploring marketplaces like AliExpress and Alibaba for already popular products. Then try keyword variations of specific items to uncover unique spins that target markets haven’t seen yet.

The key is being proactive about finding the next big thing as excitement factors change. With some savvy searching and the wow factor guidelines, you can stay ahead of trends and identify the standout products that will resonate in the current market. This will ensure your offerings continue eliciting those reactions even as the wow bar rises.

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