One-product stores are very popular for an important reason, they work. Therefore, you need a theme that is suitable to a single product. The good news is that Shopify has many free and paid themes that are perfect for one-product stores!
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Best Single Product Shopify Themes
Below are my picks for the best themes to build a store around a single product. I chose themes from different price points, various features and alternative design and layout options. This way you can choose a theme that best suits your specific product and the goal of your business.
1. Booster Theme
The Booster theme is designed to enhance sales and comes with multiple user-friendly features to improve your store’s functionality.
Although this theme has a ton of features, it’s surprisingly fast-loading and provides a good user experience.
Features:
- Frequently Bought Together
- Upsells/Cross-sells
- Geo Personalization
- Cart Countdown
- Sticky Add to Cart
- Inactive Tab Message
- Facebook Messenger Integration
- Quick Buy
- Shipping Estimator
- Direct to Checkout
- GEO Language Detector
These are just a handful of the features provided by the Booster theme. While Booster is not exclusively designed for single-product stores, it can easily be customized to fit one-product stores. It comes comes with several variations, allowing you to select the perfect fit for your niche and store type.
There is a surprising amount of customization you can do to this theme which is why it can look great for a one-product store and can be changed if you decide you want to add a few additional products or variants.
Below is a store called Hismile, a Booster theme example of a single-product store. Hismile has implemented GIFs, examples of the product being used in real-life scenarios, reviews and you can purchase the product directly from the homepage without having to navigate to the product page.
If you purchase all the apps included in this theme it will cost you over $3,300 a year. It’s unlikely you would purchase all of them but even if you plan to buy a couple of them it may be better value to purchase the Booster theme instead.
If money was no issue this would easily be my pick, however, money is an issue for most of us. Check out my full review of Booster theme here.
Best for: Booster theme is best for those who want a theme packed with features that can increase conversions. Single-product stores with additional upsells would benefit from using Booster theme.
Price: $399
Click this link to check out Booster theme. Don’t get it confused with a different Shopify theme called Boost. I contacted Booster theme for any discounts for my readers, you can use the code “DSHUSTLE” for $20 off.
2. Motion Theme
The Motion theme is a good option if you’re just launching a single-product e-commerce store with a focus on aesthetics and functionality. It has an simple design that highlights the product, allowing for various options to build a compelling brand around the featured item.
It provides a clean design and nice user experiences across multiple devices, including smartphones, tablets, and desktops which ultimately should increase sales.
While it’s not exactly a bargain, the theme’s design and features offer reasonable value for merchants looking to create a unique and professional Shopify store.
Motion Theme Example
It’s important to see how a single-product website looks and functions before you make a purchase. Below is Clear Rear, a Shopify store currently using the Motion theme.
You can scroll through their homepage and clearly see how effectively they’ve implemented each section. It shows the benefits and addresses any concerns the consumer has with multiple CTA buttons throughout.
Best for: Ideal for stores looking to build a brand and create a modern and professional single-product store.
Features:
- Modern and stylish design.
- Flexible layout options.
- Responsive design for all devices.
- Optimized for speed and performance.
- User-friendly customization tools.
- SEO-friendly structure.
- Integration with Shopify’s e-commerce features.
- Dedicated support from Shopify.
Price: $360
Check out Shopify’s Motion theme here
3. Envy Theme
Shopify’s Envy theme offers a modern design and flexible layouts, allowing you to show your product prominently. It’s designed to provide an easy browsing experience on various devices. Envy is optimized for speed, which can be essential for retaining customers and Google loves fast sites.
However, it’s worth noting that Envy comes at a cost, and whether it’s the right choice for your store depends on your specific needs and budget.
It’s important to weigh the benefits of its design and performance against the price to determine if it aligns with your goals as a one-product store owner. Ultimately, the decision should be based on your individual requirements and preferences.
Best for: Suitable for entrepreneurs looking to create a clean and minimal single-product store without unnecessary clutter.
Features:
- Sleek and eye-catching design.
- Flexible layout choices.
- Responsive design for various devices.
- Fast-loading pages for better user experience.
- Well-suited for single-product stores.
- Captivating product storytelling options.
- Versatility in reaching audiences across platforms.
- Optimized for visual impact and conversions.
Price: $350
Check out Shopify’s Envy theme here
4. Gecko Theme
The Gecko theme is another clean and minimal theme and would be ideal for anyone creating a brand around their product or niche. There is a large selection of pages and sections to choose from making it an ideal choice for a one-product store with the option to expand in the future.
If you want some product ideas for your own one-product store, I suggest you read my article here.
Best for: A good choice for merchants who want an all-purpose theme that can be used for a single-product store with the option to upgrade to a multiple-product store.
Features:
- Megamenu
- Product variation swatches
- Lookbook app
- Instagram shop
- Optimized product pages
- Lots of demos to choose from
- Stock countdown
- Ryviu free review app
- Plus much more
Price: $99
With all the different design options, it is a suitable theme for most products and niches. Each demo presents the products in a very high-end and luxurious way.
Gecko has over 7,000 purchases and a very high rating which means the people who have purchased it have obviously had a positive experience.
Gecko theme is $99 which is considerably more affordable than paid themes on Shopify and is a viable choice if you’re after a good value theme and you do not mind purchasing from a third-party company like ThemeForest.
Click this link to take you to the Gecko theme
Best Free Single Product Shopify Theme
The Dawn theme is my number one choice for a free single-product store for several reasons. Its clean and minimalist design, Dawn places your product at the forefront, ensuring that it grabs the visitor’s attention immediately.
One of the best features of the Dawn theme is its versatility. It offers a range of style options, allowing you to customize the look and feel of your store to align perfectly with your product’s branding and niche. Whether your one product is in the fashion, tech, or any other industry, you can provide a professional store on a tight budget.
Dawn is mobile-responsive, so your store looks nice on various devices, from smartphones to desktops. In addition to its design and layout, Dawn offers good functionality. It’s optimized for fast loading, which is necessary for reducing bounce rates and improving SEO rankings.
If the Dawn theme is not your ideal choice for free Shopify themes, Spotlight, Sense and Craft would be my next choices for single-product stores. Each has its own pros and cons and will depend on your business and the kind of store you want to create.
Free Single-Product Shopify Theme Example
An example of a live single-product store currently using the Dawn theme is Houndsy. This store shows how effective a free theme can be for a high-ticket product that needs to provide trust to the consumer.
Dawn theme’s homepage provides all essential information about the product. It features a video demonstrating the product in use, outlines its benefits, offers a promotional discount, and includes a Call-to-Action (CTA) button. It also addresses any potential queries or worries through a Frequently Asked Questions (FAQ) section.
Check out Shopify’s Dawn theme here
Single Product Shopify Theme Criteria?
Selecting a theme specifically designed for single-product stores is more beneficial than a regular multiple-product theme. A theme can improve the customer experience, highlight your product’s features and benefits and your branding.
Usually, single-product stores focus on the homepage. These homepages are typically long and include a range of elements including benefits, testimonials, tutorials, social proof, and often call to action buttons.
This is different from multiple-product Shopify themes, which target individual product pages and navigation. In these themes, the goal is to simplify the discovery of a large product range rather than focusing intently on a single offering.
Below are a few things to consider when choosing a single product Shopify theme.
1. Product Showcase
Since the entire site is dedicated to a single product, the theme needs to excel at spotlighting that one item. Look for themes with large image areas, product galleries, and video integration to create a more engaging focus for your product.
2. Storytelling Capability
One-product sites often involve a storytelling aspect to engage customers, explaining to them why they should buy the product. Look for a theme that supports this kind of feature.
3. CTA Optimization
The conversion process should be as straightforward as possible. Look for direct and clear call-to-action prompts.
4. Upselling and Cross-Selling Features
Even though it’s a single-product store, there might be different versions, sizes, or related accessories available. Themes with upselling and cross-selling capabilities can help drive up average purchase values.
5. User Experience and Simplicity
User experience is key when it comes to eCommerce stores. Customers must be able to navigate your site easily with finding necessary information, browsing images, adding products to the shopping cart, and checking out.
6. Responsive Design
Today’s consumers shop from a variety of devices from desktops to smartphones. The theme you choose should adapt to all screen sizes and provide a consistent experience across all platforms. Always preview how the theme looks on different devices before deciding.
7. Customizability
You need a theme that will support your brand identity and make your product is the focus. Choose a theme that allows for high levels of customization from color schemes and fonts to homepage designs and product image displays.
Which Single-Product Theme Should You Choose?
I’ve shared my top recommendations for the best themes for your single-product store. But how do you decide which one suits you best?
Let’s break it down.
For beginners who are unsure whether to go with a free or paid theme, I suggest starting with a free one. You can always upgrade to a paid theme once you’ve established consistent sales.
Among the free themes offered by Shopify, Dawn and Craft are excellent choices. They both offer clean, minimal, and stylish designs that enable you to create a professional-looking store without breaking the bank.
If budget is not a constraint, Booster stands out as the most feature-packed theme. Keep in mind that it’s a third-party theme, so you’ll need to install it separately. If you plan to use several Shopify apps, this theme might save you money in the long term.
Motion and Envy themes are perfect for those seeking premium Shopify themes that highlight their products. While they are slightly more affordable than Booster, they offer fewer features and customization options.
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