I HATE seeing people getting ripped off and I have written several bad reviews for products and tools I believe are taking advantage of people. Debutify is one of the most expensive Shopify themes on the market so I decided to take a deeper look so my readers know whether it’s worth the high price tag or another scam.
I have recently written an article on whether Debutify’s free theme is worth using, spoiler alert, don’t bother with Debutify’s free theme. It’s very limited and you might as well use one of Shopify’s free themes instead. However, the paid versions are packed with features and I will focus on them in this review.
Click here if you want to check out Debutify theme and access their 14-day FREE trial.
Debutify Pricing
Below is Debutify’s current price if you sign up for their yearly plan. This means if you sign up for a year instead of their month-to-month plan you will save 25%. It sounds like the better value decision except you need to be realistic and know there is a relatively good chance your eCommerce business could fail in the early stages. Something to consider.

This is Debutify’s pricing plan if you pay month to month. If you’re not extremely confident your business will succeed in the long term, this plan may actually end up saving you money.
In my opinion, the Free and Starter plans are not worth it. With the free plan, you get no add-ons and only 5 add-ons with the starter plan. You need the add-ons if you want to compete, 5 add-ons won’t cut it.
The Enterprise plan is actually the best value plan but only worth the investment if you’re planning to start multiple stores, which is unlikely if you’re a complete beginner.
Is Debutify Worth the Money?
The big advantage Debutify has is the abundance of add-ons you can use. Debutify is exactly that, a beautiful theme, but without the add-ons, you might as well use a more affordable theme.
Don’t underestimate how vital some of these add-ons are to your business. They can increase your conversion rate, average order value, repeat customers, provide a better customer experience, build more trust and the list goes on.
Essentially, add-ons can make you a lot more money each month and this is only enhanced when you scale your business. With the abundance of competition in eCommerce, it’s hard to compete without features to make your business stand out and add-ons can help achieve such an outcome.
If you want to find out whether Debutify is value for money, I suggest you decide which add-ons you will require first. I have created a table below with all the add-ons Debutify provides, the functionality of each add-on and the alternative on the Shopify app store.
I suggest you add up the monthly cost for each Shopify app you will require to work out whether Debutify will actually save you money.
List of Debutify Add-ons
Debutify Add-ons | What the Debutify add-on does | Shopify Alternative |
---|---|---|
Add to cart Animation | It allows you to choose an animation for your add to cart buttons, such as; shaking or heartbeat. | Add to Cart Animator + Shaker $2.99 per month |
Age Check | Depending on your niche you may require this add-on. It verifies a visitor’s age before entering your store. | Age Verification 18+ Pop-up $4.90 per month |
Agree to Terms | Enables you to add a terms and conditions check box to your store. | Termzy ‑ I Agree To Terms $1.99 per month |
Automatic Geolocation | Automatically sets language and currency based on the location of the user. Essential if you are selling worldwide. | BUCKS Currency Converter PRO++ Free |
Back in Stock | Notifies customers when specific items are back in stock. | Back in Stock & Restock Alerts From $5 per month |
Cart Discount | Enables customers to enter discount codes on the checkout page. | Dcart ‑ Discount in Cart From $5.99 per month |
Cart Favicon | Changes the favicon to show a product is in the cart. | Favicon Counter﹣Count products Free |
Cart Goal | Provides the customer with free shipping when the cart total reaches a certain amount. | Free Shipping Progress Bar $2.99 per month |
Cart Reminder | Provides a reminder banner when you add a product to the cart. | Bannerfy ‑ Announcement Banner $3.99 per month |
Cart Savings | Shows the amount of savings customers received in the cart. | Stock Countdown Timer Bar Free |
Cart Upsell | The ability to add upsells and cross-sells to your cart page. | In Cart Upsell & Cross Sell $19.99 per month |
Collection Add-to-Cart | Ability to add products to cart from collection pages. | Collections Add to Cart Button $4.99 per month |
Collection Filters | Provides filters to allow visitors to filter collection pages how they like. | Smart Product Filter & Search From $14 per month |
Color Swatches | Shows color swatches for each product variant. | GLO Color Swatch, Variant Image Free |
Cookie Box | Makes your store GDPR compliant by displaying a cookie box. | GDPR/CCPA + Cookie Management $7.99 per month |
Custom Currencies | Shows prices in multiple currencies. | Currency Converter & Switcher Free |
Customizable Products | Add multiple options with each product variant. | EZ Product Options & Variants $9.95 per month |
Delivery Time | Shows an estimated delivery date. | Delivery Timer Estimated Timer $7.99 per month |
Discount Saved | Displays the savings on the product page for items on sale. | Discount Saved Message $2 per month |
Facebook Messenger | Adds a Facebook chat widget to the store. | PingMe Facebook Messenger Chat $6 per month |
FAQ | Adds a question and answer section which reduces customer service. | HelpCenter | FAQ Chat Helpdesk $8 per month |
Gift Wrap | Allows users to mark a purchase as a gift and leave a special gift message. | Giftit: Gift Message, Gift Wrap $4.99 per month |
Inactive Tab Message | Displays a different page title when the user goes to another tab. | Tabs Studio $3 per month |
Infinite Scroll | Will load more products on a single page instead of clicking on the next page. | Scrollify: Infinite scroll $2.99 per month |
Instagram Feed | Displays the latest Instagram images to your store. | Instafeed ‑ Instagram Feed $5.99 per month |
Linked Options | Hides unavailable product variations. | Variant Option Product Options $8.99 per month |
Mega Menu | Provides multi-level, drop-down menus for easier product searches. | Globo Mega Menu, Navigation $9.90 per month |
Menu Bar | Adds a scrollable menu under the header. | Header Bar Pro Free |
Minimum Order | Allows for a minimum order to be set before customers can checkout. | Quantity Discount Order Limits $8 per month |
Newsletter Pop-up | Displays a pop-up to get your visitors to sign up so you can re-target them with email marketing. | Upsell—Pop Ups—Email Marketing $19 per month |
Order Feedback | Collects feedback from customers which can be used as testimonials. | Testimonials Slider & Feedback $7.99 per month |
Order Tracking | Allows your customers to track their orders from your store. | Parcel Panel Order Tracking $9 per month |
Page Speed Booster | Increases page speed for improved customer experience and SEO. | ROAR: Page Speed Booster Free |
Page Transition | Shows your store logo whilst the page is loading. | Logo Showcase ‑ Display Logos $3.49 per month |
Pricing Table | Shows products in a side-by-side comparison table. | Elfsight Product Pricing Table $5.99 per month |
Product Bullet Points | Provides easy-to-digest bullet points on the product page. | Bloom: Better Bullets $0.99 per month |
Product Image Crop | Enables you to format all of your products to the same ratio. | PixPix Image Editor $9.99 per month |
Product Swatches | Allows the ability to create groups and link them as swatches. | Product Color Swatches $10 per month |
Product Tabs | Adds product descriptions to tabs. | EasyTabs ‑ Product Tabs $5 per month |
Quantity Breaks | Provides discounts when customers purchase multiple products. | Wide Bundles ‑ Quantity Breaks $16 per month |
Quick Compare | Allows visitors to compare products to make a better decision. | Compareder ‑ Product Compare $4.99 per month |
Quick View | Visitors can view product details before clicking on the product page. | qikify – Quick View $3.99 per month |
Recently Viewed | Displays the most recently viewed products to the visitor. | JustViewed ‑ Recently Products $2.99 per month |
Shop Protect | Stops images and content being stolen from others users. | Shop Secure $9 per month |
Size Chart | Add customizable sizing charts for specific items. | Avada: Size Chart, Size Guide $4.99 per month |
Skip Cart | Reduces the steps required to make a purchase and takes customers directly to the checkout page. | Sales Rush Free |
Smart Search | Provides search results as visitors are still typing in the search bar. | Smart Search Bar & Filter $19 per month |
Social Discount | Gifts customers discount codes when they share their purchase on social media. | All In One Automatic Discount $9.99 per month |
Sticky Add-to-Cart | Keeps the add-to-cart button visible when scrolling down the page. | Ultimate Sticky Add-to-Cart $9.99 per month |
Synced Variant Image | Variant changes when sliding through the product gallery. | Variant Image Automator $9.90 per month |
Trust Badge | Displays payment icons on the product page to build trust. | Trust Badges Bear Free |
Upsell Bundles | Allows customers to buy multiple products in a single purchase. | UFE Cross Sell & Upsell Bundle $9.99 per month |
Upsell Pop-up | Pop-up, up-sell that is triggered when a product is being added to cart. | Cart Upsell+Free Gifts Monster $12.99 per month |
Wish List | Allows customers to add products to a list they can access later. | Wishlist Hero $4 per month |
Click here to check out Debutify theme and access their 14-day FREE trial
Debutify Review – What Users Actually Think!
It’s one thing to listen to my opinion on Debutify, but what are other users saying? I went to Trust Pilot and read through a ton of recent reviews from all different star ratings to get an overall general view from their users.
According to Trust Pilot, 89% of the reviews of Debutify are 5 stars and the rest were a combination of other star ratings. The problem is, I have no idea how many of the reviews are genuine. Debutify could be posting fake positive reviews and Debutify’s competitors could be posting fake negative reviews, therefore you need to take all reviews with a grain of salt.
The biggest complaints I read about Debutify were customer service issues, the price being too high and the theme having several bugs as Shopify was updating its platform, although it now appears the technical issues have been rectified.
Here are a few recent positive and negative reviews of the Debutify theme.






Debutify Store Examples
You can look at demo stores of Debutify but you can’t beat looking at current live stores using the Debutify theme. I have included some stores who are not necessarily getting everything right in my opinion which gives you a more realistic view of the Debutify theme.
Parc City Boot
Parc City Boot is in the fashion niche and has implemented several Debutify add-ons into its store such as; sizing charts, mega menu, cart savings and product swatches. I would say it’s essential to implement several of the add-ons if you’re in the fashion niche.
The store does not have much in the way of product descriptions although the professional product images are what does the selling. Check out the Parc City Boot website here.

Gold Cosmetics
Gold Cosmetics are ticking boxes and failing in other areas, in my opinion. They have used the Debutify theme effectively by including a lot of social proof with testimonials, reviews and social media.
Unfortunately many of the product images are blurry and they are using add-ons such as, cart animation shaking, which I find a little unnecessary and spammy, especially in a niche such as cosmetics. You can check out Gold Cosmetics website here.

Gamer Hats
Gamer Hats appear as if they are a print-on-demand store selling retro gaming clothing. The store only stocked 28 products at the time of writing this and could be a successful store when they fill out this store.
Gamer Hats have implemented several Debutify add-ons to increase average order value. The product pages are the best part of this store in my opinion as they’ve included clever product images and descriptions as well as branded trust badges. Check out the Gamer Hats website here.

Grizz Shopping
Grizz is a large general store stocking over 5,000 products from a variety of different niches. This is the kind of store that really benefits from using Debutify as a slight increase in conversions or average order value can really add up and make it worthwhile.
My guess is Grizz is on Debutify’s highest-tier plan because I can see many add-ons used effectively throughout the store. This is another store that has amazing product pages which is the most important part of an eCommerce store. Check out the Grizz Shopping store here.

Best Debutify Theme Alternative
There are hundreds or even thousands of Shopify themes to choose from. But when it comes to Debutify alternatives, Booster theme is a common comparison due to the abundance of features Booster theme comes with.
I have a full review of Booster theme here if you’re interested.
Booster theme comes with around 30 built-in apps whilst Debutify comes with 50 on their largest tier plan. The design of both themes is very modern and clean without the unnecessary clutter some themes have.
Booster theme will definitely be the more affordable option in the long run. It will cost you $399 for lifetime access compared to $88 a month on the pro plan when you sign up for the yearly plan.
I reached out to both companies for a discount and Booster theme offered a $20 DISCOUNT if you use this link and use the promo code “DSHUSTLE”.
In the end, you can’t really go wrong with either option as they are two of the most premium Shopify themes on the market. If you’re undecided on which is a better theme for your business, I would suggest looking at the additional features you’ll require and assess the best option your budget can afford.
Is Debutify Worth it?
The biggest gripe I have with Debutify and so do most of the users from what I read is the price. $88 per month for the pro plan is a lot of money for a beginner and I can’t help but feel they would have a much larger customer base if their price was a little lower.
Debutify looks amazing but so do many other themes. The design of the theme can’t justify the high price, the only factor to justify the price tag are the add-ons.
Basically, if you don’t require many of the add-ons that Debutify offers, you don’t need Debutify. If you’re a beginner to eCommerce and are not overly confident in your business yet, Debutify is most likely an unnecessary expense.
For beginners, Debutify may be a better option down the track once your store has proven itself and is making consistent income.
If you do have some experience and are very confident in your store’s success, Debutify is worth the price. Debutify add-ons can:
- Increase average order value (AOV)
- Provide a premium customer experience
- Increase conversion rate
- Build customer’s trust and loyalty
- Protect your store from legal issues
For already successful Shopify stores, increasing these factors in your store can impact your store’s profitability in a large way and can pay for itself many times over each month.
Most beginners would be shocked at how much additional income a store can generate with an add-on such as cart up-sell. If a customer is already making a purchase, offering a related item during the purchase as an impulse buy is such a powerful way to increase your average order value.
This is why I do believe Debutify is valuable for some stores but not others. However, I would only recommend the pro or enterprise plans as these come with a plethora of add-ons.
I would not recommend the free plan as you might as well use Shopify’s free themes and the starter plan is a waste of money as it only comes with 5 add-ons.
Click here to check out Debutify theme and access their 14-day FREE trial.
Debutify Theme

Debutify is a Shopify theme packed with a ton of additional add-ons and features to boost conversion rates.
Product Currency: USD
Product Price: 156
Price Valid Until: 2023-12-31
Product In-Stock: InStock
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