22 One Product Shopify Store Examples! (2022 Update)

Let me guess, you’re interested in dropshipping and curious about how an entire store can make money by selling just one product, so you decided to head to Google for an example? Good news, you’re in the right place!

What is a One Product Store?

As a general rule, a one-product store is an eCommerce store that focuses on selling a single product. Usually, the only extra products one-product stores sell are additional variants and accessories which are often used as upsells to increase their average order value.

Don’t take the name “one product store” too literally. Many one product stores have a few extra accessories and different variants to the product. These stores use accessories, extra variant offers, like buy 2 get 1 free and bundle deals as upsells.

For a detailed comparison between the main 3 dropshipping store types, check out this article.

Why Should You Look at One Product Store Examples?

What do people do when they are building a house? They visit display homes, watch renovation TV shows and go online to get ideas and inspiration, then utilize aspects they like in their own house plans. This is exactly what you should be doing when reviewing other one product stores.

If you’re looking into starting a one product dropshipping store, you need to know why some stores are successful and why some stores are failing. You need to know what works, what doesn’t work and why. Looking at a variety of one product stores will help you do that.

For this reason, I haven’t just included successful one product stores, I have included a variety of stores from the most successful, to brand new sites and some that haven’t got it right yet. You can learn as much from the sites not doing well as you can from the sites that are killing it.

It’s important to not attempt to replicate any stores, even the most successful ones. It is, however, a good idea to take parts you like from different sites and piece them together to create your own. As a complete beginner to one product stores, I suggest you read my article One product Shopify stores – 7 things you need to know!

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If you’re looking for some dropshipping suppliers who stock many of the products listed below, check out platforms such as Salehoo, Spocket, Zendrop and CJ Dropshipping. Any discounts or promotions these suppliers offer, I will add to their links.

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Which Themes are Best for a One Product Dropshipping Store?

In the examples below I have tried to find out the theme each website is using. If you like the look of a specific website you can go to Shop Theme Detector and type in the URL to find out which theme a website is using.

There are several Shopify themes created specifically for one product stores. These themes are the paid versions, however, you can still use free versions of Shopify themes for one product stores. There are several stores below using free themes and are still having success.

Free themes are completely fine and will do the job, although these themes will lack some features you may want, won’t be as customizable or unique and may not look as classy and professional as you’d like.

Out of the free Shopify versions, I recommend:

• Debut
• Narrative
• Brooklyn

The biggest issue with free themes is they are used so often by people dropshipping from AliExpress that many shoppers are recognizing them and instantly associating them with a dropshipping store. Paid themes have a much more unique and specialized look which often increases your product’s perceived value.

If you can afford to pay for a theme you have several great options. Different themes will suit certain products therefore it may be worth having a look through Shopify themes and Theme Forest. In my opinion, Theme Forest is a better option. It has thousands of professional themes at far more affordable prices.

They can easily be installed on Shopify or any other eCommerce platform with a couple of clicks.

My Theme Forest recommendations for a one product store are:

Ap Strollik

Shella

BOOM

Citrus

Okay, now the part you’ve been waiting for… the one product store examples! I’ve included some brief information on each store to help you decide if it’s a store you want to get inspiration from and to save you time, if it’s not.

1. Smoovii

There are a number of stores selling portable blenders, BlendJet appears to be the leader and Smoovii is doing a great job too. Smoovii is a one product dropshipping store selling a slightly different portable blender compared to Blendjet.

They’ve put some real work into this website and done a reasonable job. The home page is branded well and explains the features and the benefits of the blender well and they have implemented social proof to add that extra bit of trust.

If you’re looking at building your own one product store, I suggest you read my article for a step by step guide.

Why is Smoovii successful?

• The store looks clean and congruent.
• They are using Streamline Shopify theme.
• Shopify apps include LOOX, Klaviyo and Geolocation.

2. LASHAURA

LASHAURA is a one product dropshipping store selling magnetic eyelashes. These things are selling like hot cakes on AliExpress so it’s a smart product to build a brand around. Problem-solving products relating to beauty and appearance can be very lucrative as people are willing to pay a premium to look good. Especially if it’s easy and a quick fix!

Key Points to Note:

• This store is captivating and boasts video snippets of the product in use.
• The marketing and branding are spot on, making consumers feel like they need the product.
• The website is powered by Shopify and they are using the Venture theme.
• Multiple video ads are running on Facebook.

3. NuitSleep

NuitSleep is an eCommerce store focused on selling Bluetooth headphones built into a headband. Due to the fact that these headphones are much more comfortable than your standard headphones, NuitSleep has marketed this product toward problem sleepers. This product enables people to fall asleep comfortably listening to relaxing music, audiobooks, meditations, etc. and/or without disturbing their partner.

Key Points:

• The website is using Shopify’s free theme debut.
• The store is focused on a single product but with 3 different variations.
• Shopify apps this store use are Post script SMS marketing, Klaviyo and LOOX.

4. SNOOZ

SNOOZ is a store selling a Bluetooth white noise speaker targeted at people having trouble falling to sleep. The marketing of this problem-solving product is well done. SNOOZ has now added a travel and baby version too, expanding the customer base and problem specific product.

More Information:

• The SNOOZ website is powered by Shopify, using the paid theme, Launch.
• The branding of this product looks great.
• I don’t think the SNOOZ products are being dropshipped from China. It is more likely they are using fulfillment centers in the US to ship their products.

5. Oxygen Tracker

Oxygen Tracker sells a pulse oximeter that measures oxygen saturation in the blood and pulse rate. This is another problem-solving product that targets a specific audience making it easier for advertising.

About this Store:

• This one product store is clearly dropshipping from China as they have long shipping times and the product is available on AliExpress.
• The website is branded very well and the product page has great content broken up by images which is important.
• They are using the Booster theme, which is a versatile theme if you’re looking for a paid theme with lots of features.

6. Lettuce Grow

For starters, Lettuce Grow is a clever name, it’s catchy and very appropriate for their product. The product is a self-watering, self-fertilizing hydroponic farm stand which allows users to grow vegetables easily at home.

It’s an amazing product as it’s suitable for people without a green thumb. It simplifies growing your own produce and requires only 5 minutes of care a week.

Why is Lettuce Grow Successful?

Lettuce Grow is receiving 345k visits to its website each month. This amount of traffic and the fact that their product price is a high ticket item means they are raking in the cash!

The entire website is beautifully branded and when you look at their social media accounts you can see that they’ve built a community around this product. They are the only website in this list not using Shopify. They are using WooCommerce and have the Gatsby theme for their website.

Lettuce Grow are testing a huge amount of different Facebook ads and angling their product in a variety of different ways.

7. Attipas

Attipas is an Australian-based website that has built a brand around rubber-soled, toddler shoes. The shoes are designed to mimic barefoot walking and are marketed as being endorsed by Australian podiatrists. Attipas shoes are a combination of a shoe and sock and they come in a variety of different sizes, colors and designs. They have marketed the product with the science behind their shoes and the benefits to toddlers and pre-walkers.

Why is this Store Worth Visiting?

• Attipas have promoted themselves extremely well on social media.
• They have been featured in magazines and even on TV.
• The Attipas website utilizes discount codes regularly and money off for new customers who sign up to their mailing list.
• Shopify powers the website with the free theme, Debut.
• This product and brand are successful and I recommend checking out the store and social media platforms.

8. Hyd Sneaker

Hyd Sneaker is another single product store selling one specific type of sneaker. They have found a unique and cool-looking shoe and built an entire brand around it. This store gives away a free digital book showcasing the best outfits to wear with the product. A simple marketing ploy like this can really help conversion rates.

Highlights of this One Product Store:

• The branding is sleek and eye-catching with the website colors matching the featured product.
• The sneaker is marketed with the impression ‘Hyd Sneaker’ is the creator of the shoe, even though it isn’t.
• Hyd Sneaker is using Shopify to power their website with the Launch theme.

9. Crown & Paw

Crown & Paw isn’t exactly a one product store but I had to include it as it shows the potential of a one product store if you expand on it. They are a print-on-demand store that focuses on pet portraits but it has expanded to include phone cases, blankets, pillows and mugs.

Why it’s Worth Visiting Crown & Paw

Crown & Paw are currently receiving around 200k monthly visits, this number will jump significantly in Q4. Crown & Paw also has a large social media following with 223k followers on Instagram.

This store is focussing on ads to continue to drive their sales as they are testing with a variety of different Facebook ads.

10. PillowPup

PillowPup is a print-on-demand (POD) store selling customized dog pillows. Customers upload a photograph of their dog/s and PillowPup has their POD platform print the images on pillows.

Key Points about PillowPup:

• PillowPup is successful due to the fact they are selling products to a very passionate audience. When it comes to pets, people are willing to pay a premium.
• This store has a large following on Instagram of 56k followers currently.
• Their website is built using Shopify and they are using the Maker theme.

11. CatGenie

CatGenie is a self-cleaning, self-flushing cat box with a wow factor. It’s essentially a toilet for your cat! This is a unique, high ticket dropshipping product due to the passionate target audience (cat owners) and the fact it solves one of the biggest problems with owning an indoor cat, their feces!

Key Points:

• CatGenie is powered by Shopify and are using the Shella theme.
• This one product store is currently receiving 73k monthly searches and this number will be much higher in Q4.
• Around 94% of their traffic is coming from the US which means there may be opportunities in other countries to replicate a similar business model.
• CatGenie are running multiple different Facebook ads.

12. Cloud Feet

Cloud Feet sell a unique and comfortable shoe with built-in acupressure points which help gently massage the foot and create relaxation and improved blood circulation. The cloud feet shoes have a wow factor appearance and help relieve foot issues which is a very common problem.

Noteworthy information:

• The store is effective at proving the product does what they claim it does.
• They are using the Shopify theme Impulse.
• They offer 2 different types of cloud shoes, both are very unique looking.
• They use Klaviyo for their email marketing and the In Cart upsell and cross-sell Shopify app.

13. Clear Rear

Clear Rear is a store selling a bidet toilet seat attachment as well as a few additional accessories which can be used as upsells to increase the average order value. Obviously with the strange toilet paper obsession consumers had during the pandemic, bidets became a hot item. According to Google trends bidets have still remained reasonably popular.

Things to note:

• Clever store name.
• They have used the whole benefit of the environment as a marketing tool which is a smart move.
• Shopify apps they use include Shogun, Instafeed, Klaviyo, FBtrack and recharge subscriptions.

14. Pebbl

I would never think this product could be a winner but it seems they are a profitable one product store. Pebbl is a portable seat without legs, so you can sit with support wherever and whenever you like. This store includes accessories as upsells too.

Pebbl is marketing more of a well-being/spiritual connection to the earth angle with this product than the practicality of a portable seat, hence widening the target audience. The marketing angle used to sell this product and its accessories gives this product and website an edge.

More Information:

• Given the simplicity of the product, the branding and photography throughout the store make the product marketable to customers with them feeling like the seat is something they actually need.
• Pebbl is using Shopify to host their website with Debut, a free theme.
• Facebook ads are being run to drive traffic to the store.

15. Weighted Evolution

Weighted Evolution is a one product store selling a therapeutic weighted blanket that mimics the sensation of being cuddled. They also offer bamboo sheets which can be used as an upsell to increase the AOV (Average order value).

What You can take from this Store:

• Weighted Evolution is using Shopify with a custom theme.
• They are advertising on Google and testing with multiple types of ads.
• The website is clean and simple and they’ve branded the blanket well.

16. Prone Cushion

Prone Cushion is a specially designed cushion that provides the optimal ergonomic posture to prevent neck and back pain. This store has done about as good as a job as you can at persuading people to buy a strange shaped cushion, I almost want one myself.

Key Points:

• The store lays out all the benefits really well.
• It’s an expensive product but because of its effective branding, people will pay the price.
• Shopify apps include are Automizely, Shogun and Countdown sales timer.
• Good store to learn from.

17. EverKnead

Everknead is a one product store that sells two products, they sell a hand and abdomen massager. Another problem solving product and one that is aimed primarily at an older demographic. They have implemented social proof throughout their store which will help build trust.

Key points:

• Using Shopify’s debut theme.
• Shopify apps include LOOX, Geolocation and In Cart upsell and cross-sell.
• Running Facebook ads.

18. Arctic Whitening

Arctic whitening is a teeth whitening product that whitens teeth using an LED light without the need for chemicals. Teeth whitening kits have become very popular in recent years so it may be a good product to target.

Key Points to Note:

• The store is powered by Shopify and is using the free theme, Debut.
• Arctic Whitening is running multiple ads, including some video ads.
• They feature a number of reviews which is important with a product such as this, as many people may be skeptical if it actually works.

19. Neck Hammock

This one product store has been private-labeled with its own logo and name. They’ve put a lot of work into the store and it shows, so I’m betting it’s paying off big time!

Most problem solving products require a certain amount of proof that it will actually solve the problem it’s claiming and this is what neck hammock has focused on. Their homepage has many reviews, testimonials from sports stars and expert endorsements, all adding trust and credibility to their product.

Information to Note:

• Neck Hammock was founded in 2016.
• Powered by Shopify and using a custom theme.
• They use Zendesk, Klaviyo and Announcement bar apps.
• Selling options to bundle multiple neck hammocks together as an alternative offer.

20. Baby’s Brew

The signature product for Baby’s Brew is a portable baby bottle warmer which both solves a problem and targets a very passionate audience in parents. The store markets extra accessories and a snack cup to use as upsells to increase their average order value.

The site is branded well, therefore they’re charging a premium price and people are obviously willing to pay it. Personally, I found some of the images a little hard to see with a white product and white background.

Key Points:

• Launched mid-2019.
• Powered by Shopify, using the Envy theme.
• Baby’s Brew has a blog for customers which is also a smart strategy to drive free traffic to their site.
• Using FOMO, Klaviyo, LOOX and Reamaze live chat apps.

21. Lytmi

Lytmi is a store selling a specially designed lighting system for screens to create a more immersive experience. They have different variations depending on the size of the screen you are purchasing it for. It is a wow factor product but targeting a specific audience of passionate buyers may be hard.

Things to note:

• They are using Shopify’s motion theme.
• Shopify apps include Spin-a-sale, judge me reviews and translate my store.
• The store looks professional, however, I would not use the spin-a-sale app on this store as it appears a little spammy and lowers the product’s perceived value.

22. Cloud Chair

The Cloud Chair one product store is focused on a soft insert that can be put on most chairs to make them more comfortable. This product was only launched in June 2021, so time will tell whether they can become a profitable store.

Many of their images have the cloud chair sitting on office chairs, however, the bright colors and little ears make me question the target audience, youth or professional business women. The store also makes a sneaky move pricing the product at $55 but only giving free shipping if you spend over $60.

If 22 one product store examples isn’t enough, check out this article from ecom solid for 5 more examples.

Information to Note:

• Powered by Shopify and using the Handy theme.
• Using GeoLocation and Lucky orange apps.
• Based in Australia.

Top One Product Shopify Stores Overview

One product Store	Single Product	Shopify Theme	Shopify Apps Used
Smoovii	Portable Blender	Streamline	Geolocation LOOX Klaviyo
Lashaura	Magnetic Eyelashes	Custom	After Sell Post Purchase Upsell Quick Announcement Bar A/B Testing
NuitSleep	Sleep Headband	Debut	Parcel Panel Online Tracking Post Script SMS Marketing LOOX
Snooz	Noise Machine	Custom	Shogun Adroll Advertising Klaviyo
Oxygen Tracker	Pulse Oximeter	Booster Theme	Ultimate Sales Boost Klaviyo
Lettuce Grow	Hydroponic Farmstand	Gatsby	Using WooCommerce
Attipas	Baby Shoes	Debut	Klaviyo LOOX
Hyd Sneaker	Shoes	Custom	Shogun LOOX
Crown and Paw	Customized Pet Portraits	Custom	Pop-ups for Email Best Currency Converter LOOX
Pillow Pup	Pet Pillows	Maker	Contact Form Quick Announcement Bar
Cat Genie	Cat Self-Cleaning Box	Custom	Yotpo Zigpoll Affirm Pay over Time
Cloud Feet	Comfortable Shoes	Impulse	In Cart Upsell & Cross-sell Omega Klaviyo
Clear Rear	Bidet	Motion	Goaffpro Instafeed FBtrack
Pebbl	Portable Seat	Debut	Growth Hero Gift Ship Product Reviews
Weighted Evolution	Weighted Blanket	Custom	Adroll Shogun Klaviyo
Prone Cushion	Ergonomic Cushion	Startup	Automizely Shogun Countdown Sales Timer
EverKnead	Hand Massager	Debut	In Cart Upsell & Cross-sell Geolocation LOOX
Arctic Whitening	Teeth Whitening	Debut	Goaffpro LOOX
Neck Hammock	Neck Support Device	Custom Theme	Zendesk Quick Announcement Bar Klaviyo
Baby’s Brew	Portable Bottle Warmer	Envy	Frequently Brought Together Reamaze Fomo Social Proof
Lytmi	Screen Lighting System	Motion Theme	Judge me Translate your Store Spin-a Sale
Cloud Chair	Comfortable Chair	Handy	Lucky Orange Geolocation

Summary

One product stores have grown in popularity in the past few years and for good reason! They allow you to focus your time on building a brand and advertising a specific product. But it is a strange concept to build an entire website around a single product, which is why they can be difficult to navigate as a beginner. If you’re undecided, I have an article on single product vs multi product stores.

This is the reason I decided to hunt down a selection of one product stores as examples for newbies, as there really aren’t too many examples online for beginners to learn from.

Click here to check out an article of someone who has created their own successful one product store. For a few more examples and some additional information on one product stores, check out this article from Monster Post.

I hope the examples featured will help you decide whether a one product dropshipping store is for you and if so, I hope it gives you some ideas on how you can create your own.

For some product ideas of your own, check out my article for a list of one product store ideas.