I feel like I needed to write this article. Selling pre-built Shopify dropshipping stores to unsuspecting beginners is hot business right now and I can see why.
It’s a very compelling proposition. If I didn’t know better and someone was offering me a complete Shopify store ready to make sales for only $50, I’d assume it’s the best deal ever.
Spoiler Alert, if you’re a beginner and considering one of these offers, don’t do it! I’ll cover more about this in the section below.
Although I personally have never purchased a pre-built Shopify store, I do have a lot of experience in eCommerce and I know of several people who have purchased these stores.
To Avoid Confusion
Just to be clear, this article is referring to pre-built stores that are yet to start making sales or running ads. I am not referring to buying already established stores that are running ads and making a regular income. These stores are often much higher in price as they have a proven track record of success. Often 30 to 40 times their monthly profit.
I have an article on buying an established dropshipping business if you would like to learn more.
Pre-built stores are often known as premade Shopify stores, done-for-you Shopify stores or existing Shopify stores. I may refer to these terms interchangeably in this article.
What is a Pre-Built Shopify Store?
Pre-built Shopify stores are fully designed eCommerce stores ready to start making sales. There are two main types of these stores; premade stores that can be purchased as is and custom made stores which can be modified to your business needs.
Custom made pre-built stores will take several days before they are completed as they will work with you and hopefully build a store that is branded towards your niche and target audience.
Customizable stores will cost more money as you are receiving a premium service. How customizable and which features your store will have will differ depending on who you purchase it from.
Pre-designed stores usually already have a niche and products uploaded and won’t be modified to suit your personal needs. They are normally ready to take control of right away and any changes or alterations will need to be done by you.
You usually get what you pay for with these stores, if you are paying $20 for a done-for-you store, you can’t expect quality. These sellers will likely have a template and will swap out some images and content depending on the niche. Often you may be purchasing a very similar or exact duplicate store as multiple other buyers.
What You Get in a Pre-Built Shopify Store
Depending on who or which website you buy your pre-built store from will depend on what is included as part of your package. You really have to work out beforehand what additions you require.
Some pre-built stores come with the bare basics whilst others come fully loaded with features you may or may not need.
The standard features you can expect are basic or premium themes, menus and categories setup, SEO optimized, products uploaded, apps & Plugins installed, trust badges added, creation of pages such as, shipping & terms of service, etc.
More advanced features are video content, social media management, unique product descriptions, branding, lifestyle videos and images, and blog articles written.
I have a full step by step guide on creating high converting product pages.
The advanced pre-made store features are a more premium option and the cost will be higher. In my opinion, you are better off with the basics until you’re making consistent sales before purchasing unnecessary features.
Are Pre-Built Shopify Stores Legit?
I have seen some well-designed and beautifully, branded pre-built Shopify stores, and then I’ve seen others that look like a monkey built them.
I wish it was as simple as you get what you pay for but it isn’t always the case. I would, however, avoid cheap pre-built stores under $50, such as stores often listed on Fiverr.
On the other hand, custom made stores can actually be legit and potentially profitable. But there are some things you should find out to increase the chances you receive a successful pre-built Shopify store.
Here are a few questions to explore;
Are there examples of other stores the seller has created? If the seller doesn’t have examples of their work, don’t work with them. Ask to see their previous stores as well as live stores they’ve recently created.
Does the site have legitimate reviews? It can be difficult to trust reviews and testimonials as these can easily be faked. If you are purchasing a pre-built Shopify store on Fiverr, the reviews are supposedly genuine. Take every review with a grain of salt.
Is the seller experienced? How many years of experience have they had creating eCommerce stores? Ask them some tech-related questions to find out how knowledgeable they really are.
Will the seller work with you? Will they present you with all the important choices throughout the process to ensure it’s your vision they are creating?
Will the store be ready to go once it’s complete? Ensure the owner does everything you want before you get started. You don’t need a finished product only to realize they don’t for example, design logos, optimize for SEO or provide sales copy.
Does the seller offer support after the purchase? Only purchase a store if there is aftersale support. If they are building a quality dropshipping Shopify store, they will stand behind their work and offer this service.
Ask Questions! If you’re spending money on a pre-built store, don’t be afraid to ask as many questions as possible. Ask everything you can think of no matter how stupid it may seem. If they don’t answer or get annoyed by all your questions, good, they are not someone you want to work with.
Why You Should NOT Buy a Pre-Built Shopify Store?
This is where I give you my honest opinion, even though it does not benefit me.
As a beginner in dropshipping, I recommend that you DO NOT buy a pre-built Shopify store. Instead, take the time to learn how to build your own store.
If you’re intimidated and concerned you won’t be able to, don’t be, it’s not that hard. Shopify is easy to use and even newbies with no tech experience can pick it up relatively quickly.
Let’s say, for example, you purchase a custom made Shopify store for $800. It looks amazing, it’s responsive, full of products, reviews, images and is ready to start running ads.
You have learned nothing during the process!
No matter how appealing your pre-built store looks, the chances of it being profitable are very low. Most new dropshipping Shopify stores fail and the likelihood of failure is only increased for a beginner with little knowledge.
Even experienced sellers create new stores and fail regularly. They know the failure rate is high but they have one huge advantage over you, they can rebuild another Shopify store in less than a day and try again.
You have to pay another $800, wait a week until it’s complete and hope this one is successful.
Another question you need to ask is where are the products that are now uploaded to your new store from? Most likely they are uploaded from AliExpress or they are using a supplier such as Spocket, Salehoo or CJ Dropshipping.
Everyone has access to these suppliers and competitors will see that order count ticking over as you’re making sales. Before you know it, you’ll have copycats selling the same products as you.
How will you then pivot in your business and start focusing on a more specific niche, or sell different products or work with other suppliers? This will happen at some point in your dropshipping business.
You don’t know how to find products, do product research, find suppliers, negotiate with suppliers, get quality product images, copywriting, get reviews and testimonials and SEO optimization. These are all necessary skills to develop if you want to succeed.
I have a ton of free content that will teach you many of these skills and a complete step by step guide for building your own Shopify dropshipping business.
Dropshipping is competitive! You can’t expect you’re going to have a fully functional Shopify store that will continue to bring you in monthly revenue without you requiring any knowledge of how it all works.
The most successful dropshipping Shopify stores are all aware of one very important key to success. They make their stores impossible to replicate. They do this in a variety of ways which I’ll cover in another article.
The fact you are paying someone to build your store for you and add multiple products, demonstrates how easy a store is to replicate.
Why You Should Pay Someone to Setup Your Shopify Store?
I’ve covered why I believe a beginner should not buy a done-for-you dropshipping Shopify store, but who should buy one?
If you already possess all the necessary skills to create your own store and it’s simply a way of saving time, then I could justify outsourcing the process.
It only seems worthwhile to me if a store can be purchased for less than $200 and the provider actually does a good job.
You may have a number of product ideas you want to try out as one-product stores. By outsourcing the process to someone who has some design and branding knowledge, you can have several stores created relatively fast.
Failing with dropshipping is inevitable at some point, but it’s always best to fail fast. Having multiple stores created quickly allows you to focus on running and optimizing ads which means you’re more likely to find a winner faster.
Every aspect of a new Shopify store does not have to be perfect which is why paying someone can be beneficial. However, once you have found that winning product or niche, I recommend you optimize the store yourself with design, imagery and product descriptions.
Nobody will create your vision better than you will!
Where Do You Buy Pre-Built Shopify Stores?
We’ve established I don’t think it’s an effective idea to have someone else build your Shopify store for you in most cases. The good news is, it’s your decision, not mine. So I have provided you with a list of websites if you want to go ahead with it.
|Pre-built Store Website||What They Offer|
|Adsellr||Custom made premium stores with many advanced features.|
|Store Studio||A large variety of Shopify stores are for sale and are actually good value for how professional the stores look.|
|Fiverr||A huge range of individuals are willing to create a Shopify store from very cheap to premium services.|
|Brandafy||Pre-built stores are available from $17 up to fully customized packages for niche and one-product stores.|
|Dropship for Sale||A vast selection of packages and options for pre-made stores.|
|Drop Commerce||All pre-made Shopify stores are available to view. No custom stores as far as I can see.|
|Be Biggy||Low cost pre-built Shopify stores in a variety of niches.|
|BigBuy||Turnkey eCommerce stores for sale which is synced to BigBuy products.|
|Dropship Launchpad||Prices start from free. I’d be a little skeptical.|
|Ecomency||Pre-built Shopify stores in a variety of niches from $149.|
|Ecommerceify||Options are available to select from pre-built stores and custom made stores.|
|XeeDevelopers||Well designed, pre-made stores at affordable prices. Additional services are offered, including Facebook and TikTok marketing.|
Pre-Built Shopify Store Reviews
I searched through multiple websites and forums to find anyone who has actually made money with pre-built stores. I couldn’t find any positive reviews I believe were genuine.
Most forums were claiming they had bad experiences with these stores although it’s hard to trust testimonials on websites as these can be falsified.
Without a doubt, the name you come across the most when it comes to done-for-you Shopify dropshipping stores is Mikey Kass.
Mikey Kass is selling $17 pre-built Shopify stores he claims are making him thousands each month. Stay away from this guy as this is a complete scam.
His stores all look the same, they look hideous and untrustworthy and you won’t make a cent off them.
Key Takeaways from Buying a Pre-Made Shopify Store
- Buying a pre-made store as a beginner is a bad idea, you will have more success if you upskill yourself first.
- Learning the skills not only helps your current business, but those skills can provide you with future eCommerce businesses.
- If it appears too good to be true, it probably is!
- Buying a pre-made store can be beneficial if you simply want to save time.
- Nobody can create your vision for a store better than you can.
- You need to differentiate yourself to be successful in dropshipping, buying a very similar store to a bunch of other people won’t achieve your desired outcome.
- Custom-made stores are a better option than pre-made ready-to-go stores.
- Whoever you work with, ask a lot of questions and make sure you’re involved in the creation process.
- Don’t trust Mikey Kass!
Do pre-built Shopify stores work?
Pre-built Shopify stores can work but the vast majority of them fail. They are far more likely to succeed if you work with reputable companies or designers who have expertise in building Shopify stores.
What are the best pre-built Shopify stores?
The best pre-built Shopify stores are custom-made by experienced website designers who can customize your store to your vision and brand.
Why are some pre-built Shopify stores so cheap?
Many of the cheaper pre-built Shopify stores are templates that are all set out the same with different products, headings and images. Usually, these pre-built store’s content is copied and pasted directly from suppliers such as AliExpress.